Find what can sink you. Before someone else does.
VETTED is a wind tunnel for brands. You hand over a dossier, and a simulated room of journalists, regulators, rivals and the public tries to take you apart in private. You get the report before anyone outside gets the story.
[ 01 ]
Founder history
Old companies, old posts, old partners. What a reporter finds in an afternoon, and how it reads next to what you claim today.
[ 02 ]
Money and backers
Where the capital came from and who it touches. Investors run this check before they wire. So does anyone writing about the round.
[ 03 ]
Product and claims
Every promise on the site read the way a regulator reads it. Marketing language that becomes evidence when something goes wrong.
[ 04 ]
Category baggage
The stories that already ran about companies like yours. You inherit the frame whether you earned it or not.
Nine stages. An adversarial panel, a red team, then a judge who scores what survives.
Evidence scan pulls live news and social signal. Personas react. The red team attacks their reasoning. Calibration strips out the noise. What comes out the other end is a Premortem you can act on, not a prophecy you have to accept.
What is a reputational risk assessment?
It is a structured look at what could damage trust in a brand, founder or deal, and how likely each of those things is to surface publicly. VETTED runs it as an adversarial simulation rather than a checklist: a panel of simulated journalists, regulators, competitors and ordinary people goes after the brand, a red team tries to break their story, and a judge scores what actually holds up.
When should you run one?
Before a raise, an acquisition, a public launch, a hire that changes the story, or any moment where someone else is about to check you. Running it early is the whole point. A score is a steering weight, not a verdict.
What do you get back?
A Premortem report: the obituary that would run if this went wrong, a blow-up score with its working shown, a red flag register with ranked severity, worst-case headlines, a clearance plan, an upside map and signposts to watch. You can also generate a communications plan from it.
How long does it take?
Around ten minutes to brief the engine, then the pipeline runs nine analysis stages while you watch. You read the report the same session.
Every brand gets vetted eventually. Go first.